Cardiff
A Stern Talk — William Stern, founder of Cardiff and host of A Stern Talk

Every business owner has a story worth telling

We want to hear yours. Not just the highlight reel, but the whole journey: the early grind, the missteps, the moments it nearly came apart, and how you kept scaling.

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A Stern Talk — William Stern, founder of Cardiff and host of A Stern Talk
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Who's been on

The people already in the chair

Network founders, franchise operators, investigators and investors — people who built something and will say plainly what it cost.

Shane Seo on A Stern Talk

Shane Seo

Real estate investor and fund manager

Shane Seo is a real estate investor and fund manager whose portfolio covers residential and commercial properties. He discusses creative finance, seller financing, real estate debt funds, and the value of building wealth through a long-term outlook.

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Alberto Crane on A Stern Talk

Alberto Crane

Founder, Legacy Brazilian Jiu-Jitsu · UFC veteran

Alberto Crane is an IBJJF No-Gi World Masters champion, UFC veteran, and one of the earliest American-born athletes to earn a BJJ black belt in Brazil. He founded Legacy Brazilian Jiu-Jitsu and also speaks and writes about discipline and resilience.

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Tom Simon on A Stern Talk

Tom Simon

Founder, Simon Worldwide Investigations · former FBI Special Agent

Tom Simon founded Simon Worldwide Investigations and served 26 years as an FBI Special Agent. A licensed private investigator, CPA, and forensic accountant, he specializes in financial crimes, due diligence, background checks, and expert testimony.

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Michael MacDonald on A Stern Talk

Michael MacDonald

Brand architect · Earn Your Leisure, Invest Fest

Michael J. MacDonald is a brand architect and co-founder and CEO of Earn Your Leisure and Invest Fest. He shares how he built the EYL ecosystem behind the scenes, why proximity creates access, and why partnerships must put business before friendship.

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Guest applications open

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A Stern Talk

Hosted by Cardiff founder William Stern. A few questions about you and your business — about three minutes.

"I've sat on both sides of the table — the one asking for capital and the one writing the check. The stories that stay with me are never the clean ones."
William Stern, Cardiff founder and host of A Stern Talk William Stern Founder, Cardiff · Host
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